Wix Reports Strong Q2 2025 Results, Raises Full-Year Guidance on Robust Growth and Base44 Acquisition

Wix posted Q2 2025 revenue of $489.9 million, marking a 12% increase from the year-ago period and surpassing analyst expectations. Non-GAAP earnings per share came in at $2.28, above the consensus estimate of $1.75. The company also reported an adjusted profit of $136.2 million, or $2.44 per share, exceeding earlier forecasts. Customer bookings rose 11% year-over-year to $509.9 million. The results were driven by ongoing strength in Wix's core website business and enhanced by new offerings, such as AI-powered tools and the integration of creative subscription platforms^[1][2][3].

Citing performance in the first half of the year and contributions from the newly acquired Base44 business, Wix raised its full-year guidance. The company now expects bookings of $2,040–2,075 million and revenue of $1,975–2,000 million for 2025. This reflects increased confidence in sustaining accelerated growth, driven by both legacy business strength and expansion into new markets. The forecast was revised from previous estimates of $2,025–2,060 million in bookings and $1,970–2,000 million in revenue^[2][3][4].

Wix finalized the acquisition of Base44 during the quarter, immediately adding momentum to its application development market expansion. Base44 is expected to contribute $40–50 million in annual recurring revenue (ARR) by the end of 2025, with projections to reach $100 million in ARR. Free cash flow for the quarter stood at $147.7 million. The company also completed a $100 million share repurchase, emphasizing its capital allocation flexibility and focus on returning value to shareholders^[1][2].

The quarterly earnings and guidance updates prompted a strong reaction in the market, with Wix shares climbing approximately 10% in pre-market trading on August 6, 2025. The company’s stock has outperformed the sector, gaining 18.1% in the past year against a decline in the broader Computer-IT Services index^[2][3]. Wix’s market capitalization has now surpassed $7 billion.