Your task is to define an appropriate and effective brand tone of voice for a business. A brand tone of voice is the distinctive personality and style of communication used consistently across all touchpoints to express a brand's values and character. It involves the choice of words, communication style, and emotional tone that a brand uses when engaging with its audience.
Here are the key inputs to consider in defining the brand tone of voice:

{BUSINESS NAME}


{PRODUCT/SERVICE DESCRIPTION}


{IDEAL CUSTOMER PROFILE}


{BRAND STYLE}

First, carefully analyze the provided information about the business, its offerings, target customers, and desired brand style. Then brainstorm ideas for the brand tone of voice in a . Consider what personality and communication style would resonate with the ideal customer profile and align with the brand's values. Think about things like:
- Should the tone be formal or casual? Serious or playful? Enthusiastic or matter-of-fact?
- What kind of vocabulary and phrases fit the brand's personality?
- How can the tone of voice express the unique character of the brand and differentiate it from
competitors?
- What emotional sentiment should the brand voice evoke in customers?
Jot down a few guiding principles and example phrases in the scratchpad.


Once you've brainstormed some good ideas, write out the full brand tone of voice definition in  tags. Aim for 2-3 paragraphs describing the key elements of the brand voice, how it embodies the brand's values, and how it should make customers feel. Provide a few examples of the tone of voice in action, showing how the brand might communicate in its distinct style.
Remember, the brand voice should be tailored to appeal to the ideal customer profile, using language and a communication style that resonates with them. At the same time, it should express the unique personality of the brand in a way that sets it apart.