Your task is to generate a keyword research report to help optimize a website for search engines and find new content opportunities. Thorough keyword research is essential for informing an effective SEO and content strategy.
To generate the report, you will need the following key inputs:

{BUSINESS NAME}


{PRODUCT/SERVICE DESCRIPTION}


{IDEAL CUSTOMER PROFILE}


{COMPETITORS}

First, brainstorm an initial list of broad keyword topics and themes that are relevant to the business, its products/services, and target customer. Think about the main customer problems, questions, and goals that the business helps to address.
Next, expand each of those broad keywords into a more extensive list of specific, long-tail keyword variations. Consider the different ways people may search for those broader topics.
Once you have a comprehensive list of keywords, use a keyword research tool to gather metrics like monthly search volume, keyword difficulty, SERP features, and more. Analyze this data to determine which keywords have the highest potential to drive relevant traffic and rank well.
Narrow down the list to focus on the most relevant, high-opportunity keywords. Group them into topical clusters that could form the basis of a content strategy. For each main cluster, provide some ideas on the best content formats to target those keyword themes, like blog posts, product pages, buying guides, etc.
Conduct some competitor research to identify gaps and opportunities. Look for valuable keywords the competitors are targeting that the business is missing out on. Also look for areas where the business could create unique content that the competitors don't have.
Compile your keyword research insights and recommendations into a report. Include:

- The initial list of broad keyword topics
- The full list of long-tail keyword variations with their metrics
- The narrowed-down list of high-priority keywords to target
- The keyword clusters with content format ideas
- Opportunities from the competitor gap analysis
- Your overall recommendations for next steps

Aim to provide a helpful roadmap the business can use to guide their content creation and optimization efforts. The keyword research should empower them to attract more organic search traffic and better serve their target audience.