How Does Apple (AAPL) Make Money?

Price: $227.25
Market Cap: $3.41T
Avg Volume: 50.37M
Country: US
Industry: Consumer Electronics
Sector: Technology
Beta: 1.24
52W Range: $164.08-260.1
Website: Apple

Revenue Breakdown Overview

Apple generates revenue through various business segments and geographic regions. Here's a comprehensive breakdown of how the company makes money:

Product & Service Revenue Segments

Apple's revenue comes from the following main product/service categories (Total Revenue: $391.04B):

  • iPad: $26.69B (6.8% of total)
  • Mac: $29.98B (7.7% of total)
  • iPhone: $201.18B (51.4% of total)
  • Wearables, Home and Accessories: $37.01B (9.5% of total)
  • Service: $96.17B (24.6% of total)

Geographic Revenue Distribution

The company's revenue is distributed across these geographic regions (Total Revenue: $360.38B):

  • Japan: $25.05B (7.0% of total)
  • Greater China: $66.95B (18.6% of total)
  • Americas: $167.04B (46.4% of total)
  • Europe: $101.33B (28.1% of total)
  • Rest of Asia Pacific: $- (0.0% of total)

Revenue by Product Segment

Revenue by Geographic Region

Revenue Segments Over Time

Historical Revenue by Product Segment

Year Total Revenue Mac Service Wearables, Home and Accessories iPad iPhone
2024 $391.04B $29.98B $96.17B $37.01B $26.69B $201.18B
2023 $383.29B $29.36B $85.20B $39.84B $28.30B $200.58B
2022 $394.33B $40.18B $78.13B $41.24B $29.29B $205.49B
2021 $365.82B $35.19B $68.42B $38.37B $31.86B $191.97B
2020 $274.51B $28.62B $53.77B $30.62B $23.72B $137.78B
2019 $260.17B $25.74B $46.29B $24.48B $21.28B $142.38B
2018 $265.60B $25.48B $37.19B $- $18.80B $166.70B

Geographic Revenue Over Time

Historical Revenue by Geographic Region

Year Total Revenue Americas Europe Greater China Japan Rest of Asia Pacific
2024 $391.04B $167.04B $101.33B $66.95B $25.05B $-
2023 $383.29B $162.56B $94.29B $72.56B $24.26B $29.61B
2022 $394.33B $169.66B $95.12B $74.20B $25.98B $29.38B
2021 $365.82B $153.31B $89.31B $68.37B $28.48B $26.36B
2020 $274.51B $124.56B $68.64B $40.31B $21.42B $19.59B
2019 $260.17B $- $- $43.68B $- $-
2018 $265.60B $112.09B $62.42B $51.94B $21.73B $-