Profit Margin Summary (Annual)
According to Baidu's latest annual financial reports, the company has an operating profit margin of 15.98%. This metric indicates the percentage of revenue that remains after deducting operating expenses, excluding interest and taxes.
The company's gross profit margin stands at 50.35%, reflecting the percentage of revenue that exceeds the cost of goods sold (COGS).
The pretax profit margin is 21.50%, indicating the percentage of revenue that remains after deducting all expenses except taxes.
Lastly, the net profit margin is 17.85%, which shows the percentage of revenue that remains as profit after all expenses, including taxes, have been deducted.
The trailing twelve months (TTM) operating profit margin is 15.51%, providing a more up-to-date view of the company's financial health.
Operating Margin
15.98%
Gross Margin
50.35%
Pretax Margin
21.50%
Net Margin
17.85%
Historical Operating Profit Margin
Historical Gross Profit Margin
Historical Pretax Profit Margin
Historical Net Profit Margin
Baidu Historical Profit Margins
Baidu Profit Margin History
The table below shows the margins for each year, with the latest data available for the last fiscal year 2024.
| Year | Operating Margin | Gross Margin | Pretax Margin | Net Margin |
|---|---|---|---|---|
| 2024 | 15.98% | 50.35% | 21.50% | 17.85% |
| 2023 | 16.24% | 51.69% | 18.72% | 15.09% |
| 2022 | -4.51% | 48.30% | 8.18% | 6.11% |
| 2021 | -6.80% | 48.34% | 8.66% | 6.10% |
| 2020 | -7.82% | 48.49% | 21.56% | 20.99% |
| 2019 | -18.14% | 41.49% | -0.32% | -2.13% |
| 2018 | 15.18% | 49.41% | 26.72% | 26.96% |
| 2017 | 18.50% | 49.22% | 25.10% | 21.58% |
| 2016 | 14.24% | 49.99% | 20.57% | 16.49% |
| 2015 | 17.58% | 58.64% | 57.10% | 50.71% |
Related Metrics
Explore detailed financial metrics and analysis for BIDU.