How Does Salesforce (CRM) Make Money?
Price: $247.26
Market Cap: $237.62B
Avg Volume: 7.40M
Market Cap: $237.62B
Avg Volume: 7.40M
Country: US
Industry: Software - Application
Sector: Technology
Industry: Software - Application
Sector: Technology
Revenue Breakdown Overview
Salesforce generates revenue through various business segments and geographic regions. Here's a comprehensive breakdown of how the company makes money:
Product & Service Revenue Segments
Salesforce's revenue comes from the following main product/service categories (Total Revenue: $37.90B):
- Service: $9.05B (23.9% of total)
- Integration and Analytics: $5.78B (15.2% of total)
- Professional Services and Other: $2.22B (5.8% of total)
- Software License: $8.32B (22.0% of total)
- Marketing and Commerce: $5.28B (13.9% of total)
- Platform and Other: $7.25B (19.1% of total)
Geographic Revenue Distribution
The company's revenue is distributed across these geographic regions (Total Revenue: $37.90B):
- Europe: $8.89B (23.5% of total)
- Asia Pacific: $3.86B (10.2% of total)
- Americas: $25.14B (66.3% of total)
- United States: $- (0.0% of total)
Revenue by Product Segment
Revenue by Geographic Region
Revenue Segments Over Time
Historical Revenue by Product Segment
| Year | Total Revenue | Integration and Analytics | Marketing and Commerce | Platform and Other | Professional Services and Other | Service | Software License |
|---|---|---|---|---|---|---|---|
| 2024 | $- | $5.78B | $5.28B | $7.25B | $2.22B | $9.05B | $8.32B |
| 2023 | $- | $5.19B | $4.91B | $6.61B | $2.32B | $8.24B | $7.58B |
| 2022 | $- | $4.34B | $4.52B | $5.97B | $2.33B | $7.37B | $6.83B |
| 2021 | $- | $3.78B | $3.90B | $4.51B | $1.83B | $6.47B | $5.99B |
| 2020 | $- | $- | $3.13B | $6.28B | $1.28B | $5.38B | $5.19B |
| 2019 | $- | $- | $2.51B | $4.47B | $1.05B | $4.47B | $4.60B |
| 2018 | $- | $- | $1.90B | $2.85B | $869.00M | $3.62B | $4.04B |
Geographic Revenue Over Time
Historical Revenue by Geographic Region
| Year | Total Revenue | Americas | Asia Pacific | Europe | United States |
|---|---|---|---|---|---|
| 2025 | $37.90B | $25.14B | $3.86B | $8.89B | $- |
| 2024 | $- | $1.76B | $3.86B | $8.89B | $23.38B |
| 2023 | $- | $1.63B | $3.44B | $8.13B | $21.66B |
| 2022 | $- | $1.49B | $2.94B | $7.16B | $19.76B |
| 2021 | $- | $1.08B | $2.49B | $6.02B | $16.90B |
| 2020 | $- | $736.80M | $2.02B | $4.50B | $14.00B |
| 2019 | $- | $482.04M | $1.62B | $3.43B | $11.57B |
Related Metrics
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