AAPL (AAPL) Price Target

Track Wall Street analyst price targets and coverage changes.

Consensus Price Target

$231.12

▲ 17.3% Upside
based on current price $196.98
High Target
$294.00
Median Target
$230.00
Low Target
$105.00
Analyst Coverage
Last Month
0
$0.00
Last Quarter
12
$245.15
Last Year
57
$236.38
Individual Price Targets
$320$320$240$240$160$160$80$80$0$0Price Target ($)May 3May 3Jul 4Jul 4Sep 5Sep 5Nov 7Nov 7Jan 8Jan 8DateCurrent Price: $196.98Consensus: $231.12
Latest Analyst Coverage
Date Analyst Firm Target Price When Posted Upside News
Mar 12, 2025 Erik Woodring Morgan Stanley $252.00 $220.94 14.1% Apple price target lowered to $252 from $275 at Morgan Stanley
Feb 11, 2025 Morgan Stanley $275.00 $232.62 18.2% Apple partnering with Alibaba could be 'critical catalyst,' says Morgan Stanley
Jan 31, 2025 D.A. Davidson $290.00 $236.00 22.9% Apple price target raised to $290 from $260 at DA Davidson
Jan 31, 2025 Evercore ISI $260.00 $236.00 10.2% Apple price target raised to $260 from $250 at Evercore ISI
Jan 31, 2025 Redburn Partners $230.00 $236.00 0.0% Apple price target raised to $230 from $220 at Redburn Atlantic
Jan 31, 2025 Barclays $197.00 $236.00 0.0% Apple price target raised to $197 from $183 at Barclays
Jan 31, 2025 UBS $270.00 $236.00 14.4% Apple price target raised to $270 from $260 at JPMorgan
Jan 31, 2025 Goldman Sachs $294.00 $236.00 24.6% Apple price target raised to $294 from $280 at Goldman Sachs
Jan 22, 2025 Barclays $183.00 $223.83 0.0% Apple price target lowered to $183 from $184 at Barclays
Jan 21, 2025 Loop Capital Markets $230.00 $222.64 3.3% Loop downgrades Apple as supply chain checks point to lower demand
Jan 21, 2025 UBS $260.00 $222.64 16.8% Apple price target lowered to $260 from $265 at JPMorgan
Jan 21, 2025 Edison Lee Jefferies $200.75 $229.98 0.0% Apple Gets Rare Downgrade From Jefferies, Analyst Warns On Slowing Revenue Growth, Missed Forecasts, And Falling iPhone Demand
Jan 07, 2025 MoffettNathanson $188.00 $242.21 0.0% MoffettNathanson says sell Apple amid 'steady drumbeat of bad news'
Jan 03, 2025 Bernstein $260.00 $243.36 6.8% Apple price target raised to $260 from $240 at Bernstein
Dec 18, 2024 Daiwa $275.00 $248.05 10.9% Apple price target raised to $275 from $255 at Daiwa
Dec 02, 2024 Edison Lee Jefferies $211.84 $239.09 0.0% Jefferies Reiterates Hold Rating on Apple (AAPL)
Nov 19, 2024 Brandon Nispel KeyBanc $200.00 $216.24 0.0% KeyBanc Reiterates Underweight Rating on Apple (AAPL)
Nov 13, 2024 Craig-Hallum $105.00 $225.12 0.0% Skyworks price target lowered to $105 from $140 at Craig-Hallum
Nov 11, 2024 Loop Capital Markets $90.00 $224.23 0.0% Loop starts Skyworks at Hold, says needs to grow non-smartphone sales faster
Nov 01, 2024 Tom Forte Maxim Group $215.00 $222.91 0.0% Apple (AAPL) PT Raised to $215 at Maxim Group
Nov 01, 2024 Gil Luria D.A. Davidson $260.00 $222.91 16.6% DA Davidson Reiterates Buy Rating on Apple (AAPL)
Oct 21, 2024 Edison Lee Jefferies $212.92 $235.00 0.0% Apple Intelligence unlikely to boost iPhone sales: Jefferies
Oct 04, 2024 David Vogt UBS $236.00 $225.67 4.6% Apple App Store revenue up 13% y/y in Sept. quarter, limiting upside, says UBS
Sep 30, 2024 Samik Chatterjee J.P. Morgan $265.00 $233.00 13.7% Apple's iPhone 16 Pro Demand Correction In Sight: Analyst Highlights Delivery Trends Across Global Markets
Sep 10, 2024 Daniel Ives Wedbush $300.00 $220.91 35.8% Apple price target raised to $300 from $285 at Wedbush
Sep 04, 2024 Michael Ng Goldman Sachs $276.00 $220.39 25.2% Apple's Glowtime Event: Will The iPhone 16 Shine Or Fizzle?
Sep 03, 2024 Toni Sacconaghi Bernstein $240.00 $224.20 7.0% Bernstein SocGen Group Reiterates Outperform Rating on Apple (AAPL)
Aug 28, 2024 Ivan Feinseth Tigress Financial $295.00 $226.87 30.0% Apple price target raised to $295 from $245 at Tigress Financial
Aug 27, 2024 Daniel Ives Wedbush $285.00 $228.52 24.7% Wedbush Reiterates Outperform Rating on Apple (AAPL) Post CFO Departure
Aug 27, 2024 Ben Reitzes Melius Research $265.00 $228.67 15.9% Melius Reiterates Buy Rating on Apple (AAPL) Post CFO Departure
Aug 27, 2024 Atif Malik Citigroup $255.00 $228.65 11.5% Citi Reiterates Buy Rating on Apple (AAPL)
Aug 07, 2024 Wamsi Mohan Bank of America Securities $256.00 $209.82 22.0% BofA Securities on Apple (AAPL): 'we see the potential for consensus estimates to be revised higher'
Aug 05, 2024 Angelo Zino CFRA $260.00 $209.27 24.2% CFRA Reiterates Buy Rating on Apple (AAPL)
Aug 02, 2024 Rod Hall Goldman Sachs $275.00 $222.60 23.5% Apple's Multi-Year iPhone Upgrade Cycle and AI Features To Drive Upside, Analysts Say
Aug 02, 2024 Tom Forte Maxim Group $203.00 $218.36 0.0% Apple price target raised to $203 from $195 at Maxim
Aug 02, 2024 Barton Crockett Rosenblatt Securities $261.00 $218.36 19.5% Apple price target raised to $261 from $260 at Rosenblatt
Aug 02, 2024 Erik Woodring Morgan Stanley $273.00 $218.36 25.0% Apple likely to outperform into upcoming launches, says Morgan Stanley
Aug 02, 2024 Tim Long Barclays $186.00 $218.36 0.0% Apple price target lowered to $186 from $187 at Barclays
Jul 26, 2024 Srini Pajjuri Raymond James $250.00 $216.73 15.4% Apple price target raised to $250 from $200 at Raymond James
Jul 25, 2024 William Power Robert W. Baird $240.00 $218.54 9.8% Apple price target raised to $240 from $200 at Baird
Jul 15, 2024 Ananda Baruah Loop Capital Markets $300.00 $230.54 30.1% Apple upgraded to Buy from Hold at Loop Capital
Jul 10, 2024 Laura Martin Needham $260.00 $228.68 13.7% Apple price target raised to $260 from $220 at Needham
Jul 09, 2024 Matt Farrell Piper Sandler $225.00 $227.82 0.0% Apple price target raised to $225 from $190 at Piper Sandler
Jun 28, 2024 Martin Yang Oppenheimer $250.00 $214.10 16.8% Apple price target raised to $250 from $200 at Oppenheimer
Jun 26, 2024 Barton Crockett Rosenblatt Securities $260.00 $209.07 24.4% Apple upgraded to Buy from Neutral at Rosenblatt
Jun 25, 2024 Amit Daryanani Evercore ISI $250.00 $208.14 20.1% Apple (AAPL) PT Raised to $250 at Evercore ISI
Jun 24, 2024 Benjamin Reitzes Melius Research $260.00 $207.49 25.3% Apple price target raised to $260 from $227 at Melius Research
Jun 11, 2024 Brad Erickson RBC Capital $200.00 $205.68 0.0% 7 Apple Analysts Mixed On WWDC 2024: iPhone Upgrade Cycle Coming, But When?
Jun 11, 2024 Gil Luria D.A. Davidson $230.00 $193.12 19.1% Apple upgraded to Buy from Neutral at DA Davidson
May 24, 2024 Daniel Ives Wedbush $275.00 $190.54 44.3% Apple (AAPL) PT Raised to $275 at Wedbush; 'iPhone Showing Stabilization With Big AI Moment Ahead'
May 15, 2024 Barton Crockett Rosenblatt Securities $182.00 $189.72 0.0% Google Advances AI Integration, While Apple May Partner with OpenAI to Enhance Siri, Analysts Say
May 07, 2024 Erik Woodring Morgan Stanley $216.00 $182.34 18.5% Apple iPads 'much needed,' WWDC still 'main attraction,' says Morgan Stanley
May 07, 2024 Angelo Zino CFRA $210.00 $182.40 15.1% CFRA on Apple (AAPL): 'we think these upgrades...will help drive a return to growth'
May 03, 2024 Barton Crockett Rosenblatt Securities $196.00 $185.55 5.6% 7 Apple Analysts Size Up Q2 Results: Artificial Intelligence 'A Major Upgrade Cycle Within Product Categories Such As The iPhone'
May 03, 2024 Gil Luria D.A. Davidson $200.00 $185.55 7.8% 7 Apple Analysts Size Up Q2 Results: Artificial Intelligence 'A Major Upgrade Cycle Within Product Categories Such As The iPhone'
May 03, 2024 Michael Walkley Canaccord Genuity $215.00 $173.03 24.3% Apple (AAPL) PT Raised to $215 at Canaccord Genuity
May 03, 2024 Tim Long Barclays $164.00 $173.03 0.0% Apple price target raised to $164 from $158 at Barclays

Related Metrics

Explore detailed financial metrics and analysis for AAPL.